I adore city-bound sleek Tory Burch looks but what I love the most from her collections is Resort Wear! The fabulous rubber-sole platform espadrilles, the best-selling embroidered caftans, the whimsically printed silk dresses, and the swimsuits are like no other. Tory Burch is more charming in modelling these creations than professional models. She has the confidence of the person who planned it all in full detail and perfection. Every collection is characterized by cohesion and strong brand aesthetics. Even without a visible logo, these clothes and accessories could have been recognizable because they uniquely achieve a great balance between the preppy or polished and the nonchalant or bohemian. In fact, what we are experiencing with Tory Burch is a modern cosmopolitan spirit. As some other brilliant examples in American fashion, Tory Burch stands beyond fashion offerings, as a lifestyle brand. You’ve got your swimsuit from them but also your beach towel and tote. And on the weekends, when you can’t make it to the beach, you host a party at home around a table artfully and tastefully decorated with objects from her Home Collection including tabletop, drinkware, linens, and candles. She even offers tips to her customers herself via Instagram and her Tory Daily blog. She knows how to keep us young and happy!
