Italian lifestyle brand La Perla is introducing Julia Haart as Creative Director beginning with the Spring/Summer 2017 season, which will debut a Women’s Ready-to-Wear collection, a natural addition to La Perla’s core lingerie and beachwear collections. The designer takes over from Pedro Lourenço, who completed his contract in July 2016. La Perla thanked Pedro Lourenço for his vision executing the first phase of evolution for the brand towards a complete lifestyle proposition.
Julia worked closely with the La Perla design team on two inspiring accessories collaborations: Spring/Summer 2016 and Fall/Winter 2016-2017. She will continue the brand’s evolution this season into women’s Ready-to-Wear. Julia Haart is a rare female Creative Director in the industry, and has a strong connection to La Perla’s brand heritage, born in 1954 from the vision of female creator Ada Masotti.
La Perla has a strong identity: core to its DNA is the mission and expertise to design garments that highlight femininity with stunning fabrics, luxurious details and attention to comfort and form. With skin-close expertise and a woman at the helm, La Perla aims to transform the expectations women have for what clothes can do, and how they feel when they get dressed.
Julia Haart, with the established design team’s support, will be Creative Director overseeing lingerie, sleepwear, beachwear, accessories and menswear lines, and the new Ready-to-Wear collection, all of which begin with an unrivaled understanding of building the closest garments to women’s bodies.
“Julia Haart comes to La Perla as a trusted advisor, bringing consideration of the female body and experience of wear and beauty as a primary focus. La Perla’s Spring/Summer ’17 collection will be a revolutionary one, not just for our brand but for women’s fashion in general, thanks to a strong mix of our Atelier’s savoir faire, a woman who is extremely talented as a creative director and the best materials in the world. Julia’s work is emblematic of the La Perla lifestyle and I am excited to work with her on this new cornerstone of the brand’s history,” says Chairman Silvio Scaglia.
Check more on: www.laperla.com
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Elena Sendona
